Hey! I'm Kaique Paes
Product Design Lead based in Berlin, blending 12+ years of experience in UX, strategy, and team leadership to shape meaningful digital experiences.
Design Leadership • Design Management • Product Strategy • UX Research • Service Design • Strategic Design • Design Thinking • Mentoring • Business Strategy • Content Strategy • Discovery Process • Team Facilitation • User Journeys • Key Performance Indicators (KPIs) • Design Systems
Feature work
selection of recent projects
How I created a lead qualification and conversion platform for health insurance that resulted in a 25% reduction in CAC and a 15% increase in the sales efficiency of the vertical.
Applying my knowledge in qualitative and quantitative research, combined with my product expertise, to support and promote the creation of the company’s most profitable business unit.
How we hacked the system to gain executive support for building a Design System team, eliminated 100% of marketing requests, and increased Design productivity by 23%.
Through the adapted Design Sprint methodology, I was able to promote a unified understanding of the product, define paths and product strategy, and generate more than 50% new leads for our main portal.
Skills Areas of expertise
Design Leadership
Design Leadership, Design Management, Mentoring, Stakeholder Management, Intercultural Leadership, Strategic Planning, Cross-Functional Team Leadership, Project Management, Project Planning, Facilitation, Diversity & Inclusion, Community Management, Event Management, Brand Ambassadorship.
Product Design
Product Design, UX Research, User Journeys, User Flow, Experience Design, Wireframing, Prototyping, Information Architecture (IA), Content Strategy, Design Principles, Design Research, Discovery Process, Blueprint, Service Design, UX Writer, Usability Testing.
Strategic Design
Design Strategy, Strategic Design, Product Strategy, Business Strategy, Design Thinking, Storytelling, Benchmarking, Metrics, Key Performance Indicators, Business Requirements, User Requirements, Growth Hacking, Business Model Canvas.
Business
Business Strategy, Strategic Planning, Data-Driven Design, Stakeholder Management, Growth Hacking, Business Requirements, Business Culture, Agile / Lean UX, Key Performance Indicators (KPIs), Product Analytics, Customer Insights, Competitive Analysis, Business Model Canvas, AI in Product Design / UX, Event Management, Brand Ambassadorship.
Research
UX Research, User Interviews, Qualitative Research, Quantitative Research, Data Analysis, Design Research, Discovery Process, Usability Testing, Benchmarking, A/B Testing, Behavioural Analytics, User Journeys, CSD Matrix, Blueprint, Research.
Awards and achievements
Brasil Design Awards 2018
Best Digital Interface & Eletronic Publication
Co-Founder
1st Brazilian Community of LGBTQIA+ Designers in Technology
Idealiser
Co-creator and idealiser of the first edition of the Brazil's largest Digital Products event
Let's work together?
Let’s build, learn, and create something meaningful together
Hey! I'm Kaique Paes
Product Design Lead based in Berlin, blending 12+ years of experience in UX, strategy, and team leadership to shape meaningful digital experiences.
Feature work
selection of recent projects
How I created a lead qualification and conversion platform for health insurance that resulted in a 25% reduction in CAC and a 15% increase in the sales efficiency of the vertical.
How I created a lead qualification and conversion platform for health insurance that resulted in a 25% reduction in CAC and a 15% increase in the sales efficiency of the vertical.
A brief story about how starting a biased design process can be detrimental and how a team can change course and create a suitable solution for users.
A brief story about how starting a biased design process can be detrimental and how a team can change course and create a suitable solution for users.
Through the adapted Design Sprint methodology, I was able to promote a unified understanding of the product, define paths and product strategy, and generate more than 50% new leads for our main portal.
Through the adapted Design Sprint methodology, I was able to promote a unified understanding of the product, define paths and product strategy, and generate more than 50% new leads for our main portal.
How we hacked the system to gain executive support for building a Design System team, eliminated 100% of marketing requests, and increased Design productivity by 23%.
How we hacked the system to gain executive support for building a Design System team, eliminated 100% of marketing requests, and increased Design productivity by 23%.
Skills Areas of expertise
Design Leadership
Design Leadership, Design Management, Mentoring, Stakeholder Management, Intercultural Leadership, Strategic Planning, Cross-Functional Team Leadership, Project Management, Project Planning, Facilitation, Diversity & Inclusion, Community Management, Event Management, Brand Ambassadorship.
Product Design
Product Design, UX Research, User Journeys, User Flow, Experience Design, Wireframing, Prototyping, Information Architecture (IA), Content Strategy, Design Principles, Design Research, Discovery Process, Blueprint, Service Design, UX Writer, Usability Testing.
Strategic Design
Design Strategy, Strategic Design, Product Strategy, Business Strategy, Design Thinking, Storytelling, Benchmarking, Metrics, Key Performance Indicators, Business Requirements, User Requirements, Growth Hacking, Business Model Canvas.
Business
Business Strategy, Strategic Planning, Data-Driven Design, Stakeholder Management, Growth Hacking, Business Requirements, Business Culture, Agile / Lean UX, Key Performance Indicators (KPIs), Product Analytics, Customer Insights, Competitive Analysis, Business Model Canvas, AI in Product Design / UX, Event Management, Brand Ambassadorship.
Research
UX Research, User Interviews, Qualitative Research, Quantitative Research, Data Analysis, Design Research, Discovery Process, Usability Testing, Benchmarking, A/B Testing, Behavioural Analytics, User Journeys, CSD Matrix, Blueprint, Research.
Design Leadership
Design Leadership, Design Management, Mentoring, Stakeholder Management, Intercultural Leadership, Strategic Planning, Cross-Functional Team Leadership, Project Management, Project Planning, Facilitation, Diversity & Inclusion, Community Management, Event Management, Brand Ambassadorship.
Product Design
Product Design, UX Research, User Journeys, User Flow, Experience Design, Wireframing, Prototyping, Information Architecture (IA), Content Strategy, Design Principles, Design Research, Discovery Process, Blueprint, Service Design, UX Writer, Usability Testing.
Strategic Design
Design Strategy, Strategic Design, Product Strategy, Business Strategy, Design Thinking, Storytelling, Benchmarking, Metrics, Key Performance Indicators, Business Requirements, User Requirements, Growth Hacking, Business Model Canvas.
Business
Business Strategy, Strategic Planning, Data-Driven Design, Stakeholder Management, Growth Hacking, Business Requirements, Business Culture, Agile / Lean UX, Key Performance Indicators (KPIs), Product Analytics, Customer Insights, Competitive Analysis, Business Model Canvas, AI in Product Design / UX, Event Management, Brand Ambassadorship.
Research
UX Research, User Interviews, Qualitative Research, Quantitative Research, Data Analysis, Design Research, Discovery Process, Usability Testing, Benchmarking, A/B Testing, Behavioural Analytics, User Journeys, CSD Matrix, Blueprint, Research.
Let's work together?
Let’s build, learn, and create something meaningful together
Let's work together?
Let’s build, learn, and create something meaningful together
Hey! I'm Kaique Paes
Product Design Lead based in Berlin, blending 12+ years of experience in UX, strategy, and team leadership to shape meaningful digital experiences.
Feature work
selection of recent projects
How I created a lead qualification and conversion platform for health insurance that resulted in a 25% reduction in CAC and a 15% increase in the sales efficiency of the vertical.
How I created a lead qualification and conversion platform for health insurance that resulted in a 25% reduction in CAC and a 15% increase in the sales efficiency of the vertical.
A brief story about how starting a biased design process can be detrimental and how a team can change course and create a suitable solution for users.
A brief story about how starting a biased design process can be detrimental and how a team can change course and create a suitable solution for users.
Through the adapted Design Sprint methodology, I was able to promote a unified understanding of the product, define paths and product strategy, and generate more than 50% new leads for our main portal.
Through the adapted Design Sprint methodology, I was able to promote a unified understanding of the product, define paths and product strategy, and generate more than 50% new leads for our main portal.
How we hacked the system to gain executive support for building a Design System team, eliminated 100% of marketing requests, and increased Design productivity by 23%.
How we hacked the system to gain executive support for building a Design System team, eliminated 100% of marketing requests, and increased Design productivity by 23%.
Skills Areas of expertise
Design Leadership
Design Leadership, Design Management, Mentoring, Stakeholder Management, Intercultural Leadership, Strategic Planning, Cross-Functional Team Leadership, Project Management, Project Planning, Facilitation, Diversity & Inclusion, Community Management, Event Management, Brand Ambassadorship.
Product Design
Product Design, UX Research, User Journeys, User Flow, Experience Design, Wireframing, Prototyping, Information Architecture (IA), Content Strategy, Design Principles, Design Research, Discovery Process, Blueprint, Service Design, UX Writer, Usability Testing.
Strategic Design
Design Strategy, Strategic Design, Product Strategy, Business Strategy, Design Thinking, Storytelling, Benchmarking, Metrics, Key Performance Indicators, Business Requirements, User Requirements, Growth Hacking, Business Model Canvas.
Business
Business Strategy, Strategic Planning, Data-Driven Design, Stakeholder Management, Growth Hacking, Business Requirements, Business Culture, Agile / Lean UX, Key Performance Indicators (KPIs), Product Analytics, Customer Insights, Competitive Analysis, Business Model Canvas, AI in Product Design / UX, Event Management, Brand Ambassadorship.
Research
UX Research, User Interviews, Qualitative Research, Quantitative Research, Data Analysis, Design Research, Discovery Process, Usability Testing, Benchmarking, A/B Testing, Behavioural Analytics, User Journeys, CSD Matrix, Blueprint, Research.
Design Leadership
Design Leadership, Design Management, Mentoring, Stakeholder Management, Intercultural Leadership, Strategic Planning, Cross-Functional Team Leadership, Project Management, Project Planning, Facilitation, Diversity & Inclusion, Community Management, Event Management, Brand Ambassadorship.
Product Design
Product Design, UX Research, User Journeys, User Flow, Experience Design, Wireframing, Prototyping, Information Architecture (IA), Content Strategy, Design Principles, Design Research, Discovery Process, Blueprint, Service Design, UX Writer, Usability Testing.
Strategic Design
Design Strategy, Strategic Design, Product Strategy, Business Strategy, Design Thinking, Storytelling, Benchmarking, Metrics, Key Performance Indicators, Business Requirements, User Requirements, Growth Hacking, Business Model Canvas.
Business
Business Strategy, Strategic Planning, Data-Driven Design, Stakeholder Management, Growth Hacking, Business Requirements, Business Culture, Agile / Lean UX, Key Performance Indicators (KPIs), Product Analytics, Customer Insights, Competitive Analysis, Business Model Canvas, AI in Product Design / UX, Event Management, Brand Ambassadorship.
Research
UX Research, User Interviews, Qualitative Research, Quantitative Research, Data Analysis, Design Research, Discovery Process, Usability Testing, Benchmarking, A/B Testing, Behavioural Analytics, User Journeys, CSD Matrix, Blueprint, Research.
Let's work together?
Let’s build, learn, and create something meaningful together
Let's work together?
Let’s build, learn, and create something meaningful together